I used to have a recurring nightmare about presenting a paper at a conference. In the dream I would conclude my presentation in front of my colleagues, and then I would do the requisite "Question and Answer." Invariably, a bespectacled man in a camel hair sport coat and blue jeans would stand up and ask, "So what?"
Panicked, I would stammer, "What do you mean, 'So what?'"
"Well, I guess what you say is sort of interesting, but what turns on it? Why should I think your work is important? In other words, I hear what you're saying, but the first thing I think is, 'So what?'"
The fastest growing religious designation in America over the past five years, according to the Pew Forum on Religion and Public Life, is "None." While atheism and agnosticism have risen slightly over that time, the biggest increase is among those who, when asked about institutional religion, respond, "Meh."